Lessons Learned: Food Blog Forum 2014

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Lessons Learned: Food Blog Forum 2014

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Happy Monday, dear reader.  How was you weekend?

Mine was pretty great.  I had all sorts of out of town guests and a few close friends over to celebrate my birthday.  I still can’t believe my family came to Asheville just to have a little get together.  I feel like one pretty lucky girl right now.


Rhett and Reina throw a pretty good party, don’t ya think?

Bloggers on the Run

Also up today is my feature on Sara’s blog Loving on the Run.  She picks one blogger a week to feature in her Bloggers on the Run series and this week I am in the spotlight.  I’m pretty stoked about it.  Make sure to head over to her blog, Loving on the Run to learn a little more about her blog and what questions she asked me about my blogging and running journey.  She does such a nice job putting these together so I know you will love it.

Make sure to leave a comment on her site for me, ok?

10 Lessons Learned: Food Blog Forum 2012

I went to the Food Blog Forum in Asheville last week and learned so much.  The Forum could not have been at a better time for me since I just started blogging on a full-time basis and I always want to improve what I am doing here on Running in a Skirt.

The Forum was at the Biltmore Estate in Asheville, which is beautiful, of course!


The group leaders and speakers were inspiring and so knowledgeable about food blogs.  Running in a Skirt is obviously not a straight food blog, but I will be increasing the recipes you see here over the next few months.   My goal was to have a few take always to improve Running in a Skirt and meet some other bloggers.  Mission accomplished!

I thought I’d share some of those lessons I learned with you today.  Even if you are not a blogger, there are some take aways that you can apply to most any business.


1. Light is your friend in food photography

2. Props can be as important as the food and set the tone of the picture

3. Use a white or black foam board to diffuse or enhance light


4. Don’t be afraid to negotiate and set a minimum hourly wage you want to charge

5. If negotiating, be willing to walk away

6. Never give up money, without giving up a deliverable (If they want to pay you less, agree on removing a task from the project)


7. Write for other publications and don’t be afraid of the editing process

Working with Brands…

8. Get to know brands you want to work with through social media

9. Write personal and relevant contact letters to PR folks


10. Always be authentic to yourself and your message

What a great message no matter what you are trying to do in life.  My Mom always said that doing what you believe in will always be right answer.  I think I’m on the right track here with Running in a Skirt.  It doesn’t get more authentic than this.

I’ll see you tomorrow with another fabulous recipe!

Your turn…

Do you feel like you are authentic to yourself?

Have you ever been to a really good conference?

By | 2017-08-15T14:04:24-04:00 August 25th, 2014|Asheville / WNC Living, Blog Surveys, Fun, Uncategorized|14 Comments


  1. Jaden September 6, 2014 at 5:12 pm - Reply

    Julie, I totally love your Mom’s quote! I certainly agree it it 🙂

    Thank you for coming be with us in your hometown!


    • JulieWunder September 7, 2014 at 9:45 pm - Reply

      Thanks Jaden. She was a very smart lady! So glad you had a great time in Asheville and let me know when guys come back!

  2. Lindsay @ just a little organic August 27, 2014 at 11:51 am - Reply

    Hey Julie!

    I wish I knew about this Food Blog Forum you attended! I need some direction and it sounds like you learned a lot. Hopefully I can attend next year. Would you mind letting me know how I can find more information?

    Thanks so much!

  3. Madeline St Onge August 25, 2014 at 11:32 am - Reply

    Julie Check out this blog, not straight food but she has won awards for her food blog, I have followed her forever, she has 3 cookbooks out and I own them all 😉

    • JulieWunder August 26, 2014 at 4:57 pm - Reply

      Yes, I read her stuff too!!! She is amazing 🙂 Have you seen she has a tv show now too?

  4. Betty Hicks August 25, 2014 at 10:53 am - Reply

    Julie, looks like you had a great Birthday! Thanks for all the neat pictures. Have a great week!

  5. Blane Sherer August 25, 2014 at 9:54 am - Reply

    Glad that you enjoyed your weekend birthday celebration with your family. Glad to see you are investing in yourself as you did with the Food Blog Forum. I wish you continued succcess.

  6. andrew August 25, 2014 at 9:25 am - Reply

    Hi Julie,
    Why did you leave channel 13? Please tell me.
    Thanks Andrew (BIG FAN)

  7. Robin @ Simply Southern Baking August 25, 2014 at 7:34 am - Reply

    It sure was a fun time filled with lots of blogging tips. So glad we finally got to meet. Congrats again on your OXO prize pack! Hope to see you at the next FBF.

    • JulieWunder August 26, 2014 at 4:55 pm - Reply

      Great to see you too Robin! I’m hoping to make it to Orlando and hopefully we will have a little more time to chat

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